“How to Use Facebook Commerce Manager As a Brand”. Do you have an interest in knowing How to Use Facebook Commerce Manager? If you do then you are very much welcome to this page as we always distribute news and updates. I am going to show you how you can simply make use of this Facebook commerce manager for your business.
You just have to keep on reading and then all the information you want will be given to you. Just don’t skip when you are reading to avoid missing an important document or information written here.
How to Use Facebook Commerce Manager
Are you actually a brand selling products or services on Facebook or Instagram? You will also benefit from setting up Facebook Commerce Manager.
Even if you just want to simply showcase or advertise on these Meta-owned platforms, there are also major advantages to a Commerce Manager account.
What is Facebook Commerce Manager?
Meta’s Commerce Manager is just a powerful tool that enables or allows businesses to manage and also able to track catalog-based sales and even promotions on Meta’s platforms: Instagram and Facebook.
If you then make use of the checkout on Meta platforms (more on eligibility below), Commerce Manager also provides all the functions you just need to sell and then get paid directly through Facebook and Instagram:
- Can view payouts, financial reports, and tax forms
- Also manage inventory
- Fulfill orders and process returns
- Also offer purchase protection
- Even Respond to customer messages and resolve disputes
- You can also Analyze your delivery and even customer service metrics
Facebook Collabs Manager also helps you to take full benefit or advantage of Facebook and Instagram ads, and also collect insights about your customers.
Who is Eligible for Facebook Commerce Manager?
Anyone can actually create or set up a catalog in Commerce Manager, but only businesses selling physical products can just then be taken to the next step to actually set up a shop on Facebook or Instagram.
And also only U.S.-based businesses can be able to enable native, on-platform checkout on Facebook or Instagram.
If you are then selling digital products or services, you can still be able to make use of the Commerce Manager to set up catalogs for social ads. You can also have multiple catalogs in Commerce Manager for the aim of advertising, but you can just only connect one catalog to your shop.
But before you can be able to set up your Commerce Manager account, you actually need a Business Manager or Business Suite account.
How You Can Get Started with Facebook Commerce Manager
Before we start, you should first access the Commerce Manager at https://business.facebook.com/commerce.
Step 1: First Create your first catalog
You should just go to the Commerce Manager and then make selection or choose the business account you want to use in the left-hand menu.
After that you should scroll down to Catalogs and then click +Add catalog. Then you can now choose the type of offering you want to add to your catalog. Also you should remember that only Ecommerce products can just be added to a shop. Then, just click Next.
Also select whether to upload catalog information yourself, or just import it from a partner like Shopify or WooCommerce. Then you should name your catalog and click Create, then View Catalog.
Step 2: Then Add items to your catalog
From your catalog, you should now click Add Items. Then also select how you would like to import your items. If you then just have a few things, you can just add them manually. Otherwise, it’s just a good idea for you to simply import your items from a spreadsheet, a partner platform, or a Meta Pixel.
Once you have made your selection, then you should just click Next.
Step 3: Now Set up your shop (for physical products only)
If you are then selling physical items or products, you can just make use of your catalog to simply set up a shop. Also if you are just selling something else (like services or digital products), you can skip this step.
In the left menu, you should just tap or click Shops, also click Go to Shops, then Next. You will now be able to pick between two options:
Option 1: US-based businesses
If you are based in the United States, you can just select Checkout with Facebook or Instagram. Then, just click Get Started again and also skip ahead to Step 4 in these instructions for details of how to set up your commerce account.
Option 2: Businesses based anywhere else
If you then live or are based anywhere else, you just need to select Checkout on another website or Checkout with messaging. Then, you should click Next.
Also select the account that you want to sell from, and just click Next. Now you should simply select the Facebook Business Account to simply connect to your shop, then just click Next again.
Now you must also select the countries you ship to, then click Next one more time.
After that just Click the box to simply agree to shop review, then click Finish setup.
Once your shop is reviewed, it will now be added as a tab on your Facebook Page.
Step 4: Also Set up your commerce account (US-based businesses only)
After clicking Get Started under Checkout on Facebook or Instagram, you should review the requirements for setting up a commerce account and then click Next.
Note: Some items you will then want to gather before you go any further include your tax numbers (state and federal), official business address and email, business representative information and even SSN, and merchant category.
Under Business Information, you should just click Set Up to simply enter your business name, also then click Next. Connect the account to a Facebook Page, after that click Next again. Finally, you should link the account to a Business Manager account and then click Finish Setup.
Now return to the Create your Commerce Account page and then click Get Started under Products and Settings. You should also select your catalog, enter your shipping options, and click Next.
Now enter your return policy and customer service email and just click Save.
Back on the Create your Commerce Account page, you should just click Get Started under Payouts. Then just enter your business’s physical and also email addresses and click Next.
After that just choose your business category and then click Next again. Now Select the states where you do business and also enter the relevant state tax registration numbers, then click Next.
You should then enter your tax and business representative information. This is required under U.S. law to just receive payments for sales. Click Next.
After that enter your bank information for payments and then click Finish Setup.
How to Use Facebook Commerce Manager As a Brand
Manage your Facebook and Instagram shops
The Commerce Manager actually provides loads of functionality for Facebook and Instagram shops. If you then use checkout on Meta platforms, Commerce Manager simply provides all the functions you just need to sell and also get paid directly through Facebook and Instagram:
- View payouts, financial reports, and tax forms
- Manage inventory
- Fulfill orders and process returns
- Offer purchase protection
- Respond to customer messages and resolve disputes
- Analyze your delivery and customer service metrics
You can also just upload specific country information so that customers will automatically see adjusted prices and also languages based on where they live.
If you are then using an ecommerce platform like Shopify or WooCommerce, you can just integrate that into the Commerce Manager, too.
Commerce Manager also brings all your Facebook and Instagram selling information into one place, so you can be able to keep your inventory up to date and also never miss shipping out an order.
Once you then mark an order as shipped, payment goes directly to your bank account. You can also check payouts any time under the Payouts tab in Commerce Manager.
Get more functions from Meta ads
Catalogs and product sets created in Commerce Manager enable or allow you to take advantage of several types of Facebook and Instagram ads:
- Dynamic ads match products from your catalog to people who are simply most likely to want to buy them (through retargeting).
- Collection ads also show four items from your catalog.
- Carousel ads simply show multiple items, which you can choose or allow to populate dynamically.
- Product tags actually take users who click on them within a post or Story to a product details page with information from your catalog, or allow them to buy directly with Instagram Shopping.
Collect insights about your customers and your shops
Facebook Commerce Manager simply offers lots of analytics data for your business. Also you should just Click on Insights in the left tab of the Commerce Manager, and you will then see an overview page with key metrics like product page clicks. You can also choose to see insights specifically for your products on Facebook or Instagram.
You can even drill down into more detailed metrics by just clicking on the different reports that are available in the left menu.
Here’s what you can find in each report.
- Performance: Traffic, shopping behaviors, and also pixel events (if you have one connected)
- Discovery: Which web locations your customers simply come from and also how they end up in your shop
- Tagged Content: Conversion metrics for specific products, broken down by format (e.g., Reels)
- Catalog: Insights about specific products and even collections
- Audience: Where your customers actually come from and their demographics
Monitor your commerce account health
Maintaining and supporting a commerce account on Meta platforms also requires you to simply meet the commerce eligibility requirements and even merchant policies. The Account Health tab also helps you to just keep an eye on how well you are actually meeting these requirements, as well as providing information about how well you are also serving your customers.
Source: Meta Blueprint
You will even be able to track your shipping performance, customer service performance, and ratings and also reviews.
The insights here actually get quite granular. For instance, you can view how often your packages arrive on time or how often customers refute a charge.
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